Problem
The purpose of this case is to show how marketing research tools can be used to find key demographics which will respond positively to their programming and advertising. YouTube Video "Nielsen Media Research II". How does Nielson determine which households to track in their ratings? Once Nielson has selected the homes they want to track, how do they determine which demographic in the house are watching a particular program or advertisement? Provide the develop one research question through Nielson Media Research.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.