Assignment:
1. How has Natureview succeeded in the natural foods channel?
2. What are the two primary types of growth strategies under consideration by Natureview?
3. How do the three options compare financially in terms of yearly revenue, gross margin, required investment, and profit potential?
4. What action plan should the company pursue? What changes in the current marketing mix, sales, brand and channel partner arrangements do you recommend in order to implement the action plan?
5. If the venture capitalists extended their deadline for meeting the $20 million revenue target by 12-18 months, would that change your recommended action plan?
Readings:
Foreign Corrupt Practices Act: Basic Elements
By Joseph P. Griffin
Attachment:- Industry Analysis & Trends.rar