Problem
I. What are some of the similarities, ideas and/or research from Dr. Kelley's book, that compare to the article on PLAY entitled, "The Serious Need for Play," by Melinda Wenner Moyer. How much time did you spend playing as a Child? How much time do you spend each week playing as an adult?
II. In Chapter 3 of Dr. Kelley's book, he focused on ideas to help spark creativity and bring innovation into a project or program. One of his ideas was to THINK LIKE A TRAVELER. Explain what that means, and try to relate it to something you have seen or done.
III. In Chapter 3 of Dr. Kelley's book, he focused on ideas to help spark creativity and bring innovation into a project or program. One of his ideas was to EMPATHIZE WITH YOUR END USER. Explain what that means, and try to relate it to something you have seen a business do, or you wish they would do.