How much money do we need to spend to achieve our campaign, Operation Management

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How much money do we need to spend to achieve our campaign

Integrated marketing communications budget request for Pepsi.

1. How much money do we need to spend to achieve our campaign objectives?

2. What budgeting method will be employed? (The budget number at this point is a single aggregate figure, not broken down by individual promotion program element.)

3. How will the monies be allocated? (How much goes to traditional advertising, sales promotions, new media, etc?)

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