How much do you think consumers are affected by


How much do you think consumers are affected by “psychological pricing? Are you influenced significantly by offers that all seem to be similar to, “just $19.99,” or “just six easy payments of $19.99?” Would you forgo a purchase that was offered at $20 or $120 if the offer was stated that way instead of by the use of the psychological pricing scheme? Express your personal view on this topic; there are no wrong answers.

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Financial Management: How much do you think consumers are affected by
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