1. Who are the key stakeholders who need to look at and contribute to a market plan?
2. How might you disseminate your plan after it has been approved?
3. What are the three types of diversification?
4. What are the methods by which you analyse your competitors?
5. What is the basic difference between Strengths and Weaknesses and Opportunities and Threats in a SWOT analysis?
6. What is the difference between SWOT and Gap analysis?
7. What is a fishbone diagram used for?
8. What are the 5 Ps of marketing mix?
9. What are some of the options, tactics and strategies available to businesses in order to achieve their growth targets?