How might the process of researching consumer behavior lead one to the idea of offering clothing-optional cruises? What factors might have been examined and what data might have been uncovered to support the viability of such an offering? Share the results of the word-of-mouth exercise (in red section at the end) : What were the strategies you identified? What were the situations and the segments to which each strategy was tied? Why do you believe each was effective?
300 word minimum cite references/resources used