Problem
Does the Vera Bradley organization have a track record of taking its guiding stars seriously and consciously, intentionally, methodically, and relentlessly leading and managing toward them? Put another way, does the organization purposefully use its guiding stars to guide its daily, weekly, monthly, quarterly, yearly activities? Does the organization conscientiously operationalize its guiding stars?
How might the organization clarify, make more explicit, and render even more powerful its guiding stars among all the stakeholders of the extended community so that they can serve as powerful "attractors," motivating stakeholders to work and strive toward these guiding stars, even when not commanded, directed, requested, or supervised?