Discussion Post
A health club decided to offer a yearly membership. Separate fees were to be charged for nutrition counseling, tennis court usage, and aerobic instruction. How might this organization implement: (i) a prestige pricing strategy? (ii) a bundled price strategy? (iii) price lines?
Textbooks
• Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers
• Berkowitz, E. N. (2017). Essentials of health care marketing.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.