Homework: Marketing Analysis
Length: 750 to 1250 words.
Case Analysis: "Mattel Confronts Its Marketing Challenges"
To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly homework. To prepare for this level of analysis, first read "How to Analyze a Case" in the W1 lesson folder.
This Case
"Mattel Confronts Its Marketing Challenges" (located in textbook appendix)
After reading, reviewing and analyzing the case study write a paper on the ethics and responsibilities of Mattel. Within your paper be sure to answer the following questions:
A. What special obligations do children's products manufacturers have to consumers and society?
B. How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers?
C. What changes and additions would you make to the company's global manufacturing principles?
D. To what extent is Mattel responsible for issues related to its production of toys in China?
E. How might Mattel have avoided these issues?
F. Explore how laws have been changed or written as result of Mattel's issues.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.