How might it be measured using newer nontraditional, Operation Management

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How might it be measured using newer nontraditional

According to your textbook, media buying these days is about more than just choosing from a longer list of media options. Clients are looking for engaging experiences and brand-building relationships. What are some examples of this, and how might it be measured using newer, nontraditional media? This assignment should be 300 - 400 words.

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Operation Management: How might it be measured using newer nontraditional

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