How might institutional factors affect the purchase for ice

Question

1- A marketing manager for US. Pet supply store (e.g. PetSmart) is considering marketing her products in a developing country. Based on your knowledge of culture, segmentation and the variables that influence consumer behavior, review the marketing mix and provide a preliminary plan for the move into that market. What are the steps she needs to be taken?

2- How might institutional factors affect the purchase for ice cream and shampoo? Provide 3 situation for each product.

3- Interpret the finding for the following frozen pizza data from two markets segments.

1-low, 5-high	Younger		Older
	Price	Nutrition	Price	Nutrition
Totino's	1.50	1.30	2.77	2.15
Redd Baron	2.93	2.80	2.34	2.00
Tombstone	2.20	2.50	2.85	2.92
Freschetta	3.00	3.83	3.08	3.86
DiGiorno	3.17	3.33	4.46	4.57

Answer 1

The following questions are based on marketing management. By applying the basic concepts and theories of marketing, provide answer to the following question in a comprehensive manner. Q1. The marketing manager for U.S. Pet supply store (example: PetSmart) is considering marketing her products in a developing country. Based on the knowledge of culture, segmentation and the variables which affect consumer behavior review the marketing mix and give an introduction plan for the move to that market. Write down the steps she requires to be taken? Q2. Explain how might institutional factors influence the purchase for ice-cream and shampoo? Give 3 situations for each and every product.