Discussion Post: Advertising & Promotion
o What trends and developments have been causing the television viewing audience to become fragmented? How might this fragmentation contribute to marketers' growing use of event sponsorship and branded entertainment?
o Why have video games attracted so much interest recently as a venue for product placements? What makes this venue even more appealing for marketers as games and game players move to the Internet?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.