How might a U.S. firm with no foreign sales or assets be exposed to changes in the global competitive market? How might a Web-based firm attract potential customers?
What kinds of challenges might it face in terms of product, price, promotion, and distribution? You have just opened a small pizzeria in your hometown.
Since you put up all the funds yourself, you did not develop a business plan for the pizzeria. Discuss the possible disadvantages of this action.