How might a framework of: reputations based on past performance and commitment and trust relationships allow for a more ethical dimension to your professional behaviour?
How do you envisage your ethical stance in the profession? will it define you as a person- who you most fundamentally are? affect how you behave as a manger? or just be how you behave professionally.
Can ethics really be about the firm doing "good" (over and above doing good for its shareholders?
Evaluate the reasons proposed by Bruner about why we should care about ethics in the context of some of the philosophical thinkers?