YouTube Video: "STP Marketing (Segmentation, Targeting, Positioning)".
Think about some of your friends and extended family and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from your friends/extended family in terms of its targeting?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.