How Mattel's Barbie Lost the War against the Bratz Doll
Review the case study, How Mattel's Barbie Lost the War against the Bratz Doll, and compose a persuasive 500-700 word essay that includes the following:
Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
Explain and comment on any factors related to organizational culture and innovation within Mattel's setting that might have influenced the company in a more positive direction.