Discussion Post
Step I: Reply to this thread, introduce yourself, and discuss your area of research you'd like to explore later in the program.
Step II: Create a new thread and discuss how marketing research can help support a company's marketing strategy.
Book reference: Burns, A. C., & Bush, R. F. (2012). Basic marketing research (3rd ed.). Prentice Hall.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.