Problem:
Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed.
Marketers must learn to do solid research in support of upcoming projects. Provide a quick definition of marketing plans. Include the following:
Discuss an example of how a marketing plan helped make a product or service successful.
Discuss an example of how decisions in a marketing plan led to failure.
Analyze what was different in the 2 examples.
Find a movie that failed. Provide a quick overview of why the movie was considered a failure.
Applying what you have learned about the concept of market plans, extrapolate what could have gone wrong in the studio's plan with regard to forecasting demand for the project.