Given the business situation explaining company's product and general business strategy, complete actions below:
o When company's product is sold in US, provide the example of each of marketing environment forces, impact on marketing product (positive or negative), and suggest how company must take advantage of/ respond to each example.
o Suppose company is planning to introduce product in new foreign market area, __ (instructor designates country)____. Suggest overall promotional (integrated marketing communication) strategy to support market entry (major actions, general sequence). Write at least one marketing (distribution) channel which could be utilized to reach buyers in this foreign market. Give supporting rationale.
o Use two data sources to support suggestions for foreign market (background information on foreign market).