Marketing discussion:
a. Explain how marketing creates profitable customer relationships.
b. Marketing has been criticized because it "makes people buy things they don't really need." Refute or support this accusation.
c. What is a customer-driven marketing strategy and how can a company design one?
d. Explain what is meant by a market-oriented mission statement and discuss the characteristics of effective mission statements.
e. Define the four product /market expansion grid strategies and provide an example of each.
f. Explain why it is important for all departments of an organization --marketing, accounting, finance, operations management, human resources, and so on --to "think consumer." Why is it important that even people who are not in marketing understand it?
g. What is sustainable marketing? Explain how sustainable marketing concept differs from the marketing concept and the societal marketing concept.
h. Marketing's impact on society as a whole has been criticized. Discuss the issues relevant to this impact.
i. Discuss the types of harmful impact that marketing practices can have on competition and the associated problems.