Discuss teh below:
Review These Climbers Are Documenting Their Second Attempt at Conquering Everest on Snapchat By Christine Birkner
IDENTIFY THE TYPE OF MARKETING COMMUNICATION TOOL:
1) Social media (Facebook, Twitter, YouTube, Snapchat, Instagram, Pinterest, etc)
2) Traditional advertising - identify what type of media is used: TV, radio, print, outdoor, etc.
3) Sales promotion (sweepstakes, contests, premium, coupons, etc.)
4) Sponsorship
5) Direct marketing (snail mail, email)
6) Public relations (press release, press conference, interview, news story)
7) Mobile marketing, alternative media, etc.)
8) Digital Media - company or promotion websites, mobile marketing, bloggers, SEO
9) Alternative Media (e.g. lifestyle marketing/events, product placement, brand ambassadors, cinema, guerilla marketing, etc.
B) Describe how the marketing communication tool(s) are used in the campaign.
Identify the objective/goals of the campaign as described in the article and from your view - what type of action(s) is the campaign asking consumers to do -, or is it just influencing brand awareness or attitudes.
Who is the target market?