Problem:
A number of marketers try to create 'personalities' for their brands with the hope that consumers with those personalities will be able to identify with these brands and favor them, if they have to make purchases in the product categories in which the brands compete. However, is brand personality 'a thing'? Do you think brands have personality? Do you think there are brands that you favor because of their personalities? Are there brands that appeal to you because of their personalities? Discuss a brand that you think has a personality, the kind of personality that you think it has, and the kind(s) of consumers to whom this brand appeals, because of this personality.
Can you use Apple as the brand please. Also at least ten sentences.