Q1. Describe a product you recently purchased, and identify from where you purchased the product.
Q2. Describe how your exposure was influenced by a marketing mix component.
Q3. Describe how your attention was influenced by a marketing mix component.
Q4. Describe how interpretation was influenced by a marketing mix component.
Q5. Describe how your memory was influenced by a marketing mix component.
Q6. Describe an advertisement (remember that advertising requires payment to an intermediary to air the message) for this product.
Q7. Examine your chosen advertisement and its medium.
Q8. Apply motivational theory to explain how the marketers are attempting to influence purchase of this product.