Problem
I. What are your set-up costs?
II. How will you pay for your set-up costs?
III. What are your recurring Operating Expenses?
IV. Average Transaction:
i. What is the average amount (price) you will receive for your product or service?
ii. What are your direct costs (cost of good sold) for providing that product or service?
iii. How many transactions do you plan to have each month?