Problem
A. What type of clientele [demographics] do you feel the menu is intended for? Why?
B. Is the menu easy to read? You must take pictures of the menu (or screenshots) to illustrate your analysis.
C. Are special items highlighted so they stand out? Give examples.
D. How many sections does the menu contain? Do you believe they are clearly organized and the items listed under each of them are befitting?
E. Are the Menu items listed in logical order? Explain.
F. Do you think the Menu is accurate with current Food & Beveridge trends? Which trends did you recognize in this menu? Are there any social responsibility initiatives in the menu such as sustainable food or other?
G. Are menu items adequately explained and described (consider the target market)?
H. Does it appear that the menu items are adequately spread out among the kitchen stations?
I. Does the menu support the establishment brand, theme and concept?
J. Do you believe menu prices are fairly reasonable?
K. List the TOP 5 strengths and the TOP 5 weaknesses of this Menu, according to your analysis.
L. Give suggestions on how the establishment can improve on the 5 weak points.