A company’s cereal is not selling well. Create a 10–15-question survey that measures customers’ preferences for the company’s cereal product. Later, answer the following questions:
How many scale items will you put in the survey?
Will you use multiple-choice questions? Why or why not?
How many scale items will you use in the survey?
Why did you select that number of scale items? How many scale points will you use in the survey?
What data type will be used in the survey? Justify your answer.