Homework
Analyze a recent purchase you made of a durable good (durable goods are goods that don't wear out quickly or those that have a lifespan of more than three years - computers, cars, mobile phones, kitchen appliances, etc.)
Write a 1,050 to 1,400 words paper in which you review the steps that you took in making this purchasing decision.
Base your review on the following six steps in the consumer decision process:
• Problem recognition
• Information search
• Alternative evaluation
• Purchase
• Use
• Evaluation
Answer the following questions in your paper:
1. How many of these stages did you go through?
2. Which stage(s) in the purchasing process was/were most important to you?
3. If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
4. What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.