Assignment task: According to Devillard, S., Harreis, H., Landry, N., & Sanchez Altable, C. (2021, October 14). Jumpstarting value creation with data and analytics in fashion and luxury | McKinsey.
1) Do you think that with customer personalization, consumers are running the risk of giving these companies too much of their personal information and preferences to where it has the potential of being leaked illicitly?
2) How many industries other than fashion and luxury, use data analytics to track value and growth within their day-to-day, monthly, and yearly business aspirations?