How long does a product or service stay in their portfolio


Assignment

Case Study for Marketing New Product Strategy

Prepare an individual case study (5 to 8 pages, references to be included) of a company or a brand product strategy. Here are some of questions for your reference you should be able to answer to. How many lines and references per line are they offering? How do they differentiate among the lines? How deep and wide are those lines? Which is the function of each single line? Do they have any icon products/service? How long does a product or service stay in their portfolio? How frequently are new products/services being launched?

Format your assignment according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Portfolio Management: How long does a product or service stay in their portfolio
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