Question: Submit a survey of questions designed to measure the consumer's evaluation of the importance of each determinant attribute. The survey should include the following sections:
• A list of the determinant attributes: This section should ask survey participants to rate the importance of each determinant attribute, on a scale of -3 to +3, when choosing a product from the product category.
• An outline of the research plan, determination of research goals and objectives, and a project timeline for execution
• An outline of the consumer behaviors that the research plan will help to understand
• Be sure to survey around the critical elements of value so that the team has a clear understanding of what drives the purchase, how customer needs are defined, and what customers are willing to pay for.
This survey asked participants to rate the Determinant Attributes and brands of an online education. The following are questions prepared by the research firm to measure each of the component parts of the attitude toward object model: 2.1 The evaluative (e) components are measured as follows:
A distance education program that is competitively priced is Important [+3] [+2] [+1] [0] [-1] [-2] [-3] Unimportant
A distance education program that accepts most credits and whose credits are easily transferable is Important [+3] [+2] [+1] [0] [-1] [-2] [-3] Unimportant
Questions measuring the beliefs (b) component:
How likely is the school distance education program to be competitively priced?
How likely is the school distance education program to accept most credits and to have credits that are easily transferable?
Information related to above question is enclosed below:
Attachment:- 13.rar