Question:
What are the legal implications and how does that differ from the ethical implications?
Story:
There was a TV advertisement for a car for 14,900. I went in and asked for the car in the advertisement. The sales rep said it was for a manual transmission with no air. When I asked about what would it cost for an automatic transmission he quoted a higher price, saying that I could receive $2000 off the stick (based on relevant discounts) with an additional $3000 from Toyota. As we were signing the paper work, I overheard another sales rep tell a customer that the $14,900 was for the same car with the automatic transmission in the showroom. I stopped my sales rep and he said no that was not true, restating that $14,900 was for the manual transmission with no air. Less than 24 hours later, I saw the same advertisement with a $13,900 price. I called the sales manager and he said that the automatic was always $14,900 with the qualifying discounts. I said I wanted to bring the car back and he said that he would go over the numbers with me but the car was mine. It appears that the TV advertisement was the bait.