Problem
After listening to Lecture Block 5A, think of another example of quantity change of something (less or more) that is talked about in the English language as lower or higher. Do not use any of the examples discussed in the lecture (volume of a liquid, stocks, prices).
• Describe this metaphor and how the language of 'more is up' shapes our View of quantity change.
• Why might the 'more is up' / 'Iess is down' metaphor be considered a key metaphor in our modern consumption focused capitalist society?