How it is taking advantage of the strategic change drivers


Discussion Post: Strategic Internet Marketing

Select an organization (corporate or not-for-profit) with which you are somewhat familiar that uses both online and offline channels. Discuss two or three specific examples of how it is taking advantage of the strategic change drivers.

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How it is taking advantage of the strategic change drivers
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