Problem: You have been appointed as the Ontario distributor for the Bed-jet Cooling blanket based in Newport Rhode Island USA. This product is a cooling blanket that keeps you cool at night when it is hot outside and is gaining popularity worldwide. Your job in this assignment is to prepare a mini distribution plan how you propose to get your product from Newport RI supplier to your Toronto warehouse and then sell to the local market in Ontario.
1. How is your product going to be distributed? Pick at least two ways that your product will end up being offered to the general public for sale. Will you be using wholesalers, direct sales to the public, direct sales to the stores, etc.? Explain why you are using the distribution methods (why they are the most effective way to distribute your product)..
2. Explain in detail where your distribution will be. Explain where your product is going to be made; where you will be selling the product (just in North America, or all over the world?). Explain pros and cons regarding costs based on where your product will be going.
3. What modes of transportation will you use to get your product to the consumer? List two and tell why they are the most effective.
4. Explain why you are selling your product in the areas that you have selected. What are potential areas for expansion in the future?