The term “product” refers to tangible, physical products as well as services. In this section, you are asked to describe the product offerings of your business, addressing such factors as:
What does the customer want from the product/service offered by your business? What needs does it satisfy? What features does it have to meet those needs?
How is your product differentiated versus your competitors?
How is it positioned within the market?
Discuss your brand name and symbol. Are there any packaging needs; if so, describe.
What product lines will you offer? Give examples of product items within each line.