How is trust lost and reputation damaged


Discussion Post

• As an entrepreneur or business person who is responsible for making decisions that impact your organization both internally and externally, describe how you make decisions when they conflict with your personal ethics and instincts? What personal values and ethical standards do you consider most important when making decisions? Provide an example that you have experienced or observed that supports the idea of trusting your intuition and ethical beliefs.

• Successful companies try to maintain a positive relationship in the community in which they do business. In the textbook, Colangelo explains that representing your core values in the community wins loyalty to your brand and attracts new customers. Entrepreneurs should remember that part of a company's stewardship includes socially responsible actions in the community.

• In what ways do organizations gain trust and show they are socially responsible stewards? How is trust lost and reputation damaged? Discuss examples of companies that are socially responsible and have earned the trust of the community. Conversely, discuss other companies that have lost the trust of communities and damaged their reputations through social irresponsibility. What will you do to ensure that your organization maintains a positive reputation in the community?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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