Assignment: Ageism and Its Impact in the PR Field
I. What is Ageism and how Ageism is a problem in the PR field
1) Define ageism
2) Compare examples from other industries like business or finance where ageism is a problem.
3) How has ageism impacted the Public Relations Field.
II. The fact that social media seems to have increased and amplified the divide between generations inside and outside the workplace.
1) Younger people are being hired on to do Public Relations for Older well established companies too.
2) How is the old generation of PR Firms adapting to the meteoric rise of social media
3) How is this impacting hiring in old well established PR Firms.
4) New generation of PR Firms - How they operate social media
III. How each generation (Millennials, Gen x and Boomers) use technology and social media differently
1) How each generation views technology and social media
2) How this impacts their relationship with technology
3) How PR firms have evolved to cater to these different generations
4) How big brands hired a younger individual rather than a known PR firm to deal with their social media and to reconnect with their audiences
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.