Assignment: Black Friday PPT/Case Study
1. How do you Black Friday? Pics of what you do? For example, go to shopping or shop online what are you looking at or you buy something that is interested to you.
2. Case study questions.
1. What role do you think normative influence and consumer socialization have played in the ongoing popularity of Black Friday and Cyber Monday?
2. What kinds of opinion leaders would you recommend that retailers target to influence consumers' decisions about where and when to shop on Black Friday and Cyber Monday?
3. How is the valence of information about black Friday and Cyber Monday likely to influence consumers' decisions about where and when to shop on those days?
4. What kind of shopping experiences and emotions do consumers feel when shopping together?
3. Recommendations/observations/Remarks.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.