Read the following article and explain:
Positioning is all about how a product or service is being perceived by consumers such as when we think about Walmart we think about cheap prices, when we think about target we think about fashion products, When we think about Uber, we associate it with easy transportation and cheaper than taxis. When we think about Southwest Airlines, we associate it with free luggage.
1. How is the segmentation in the article different than the classic types of segmentation?
2. Give an example of how you would use this type of segmentation for a specific brand
3. Read the following article "Wal-Mart is 'best positioned' in online grocery battle against Amazon" by Jeff Daniels and explain why Amazon positioning is not as proficient as WalMart,
4. Choose a new product that has been introduced by a company and explain its positioning strategy.