Assignment
Write a paper (5-7 pages) in APA format (including at least 2 scholarly references) on the following:
• Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
o How is the product perceived?
o How do individuals respond to the campaign?
o What are the anticipated consequences of the campaign, if any?