Country screening (how is the dairy market? Why we chose to bring it to us?)
Since US is one of the largest markets in dairy, and 27 million of milk was produced 2013- 2015 in U.S. Therefor, We decide to bring Amul to U.S. Also, we think it will be successes due to quality that our milk will provide.
- Segmentation and positioning
Will be repacking our product as in gallon instead of bags because we want to make it as much similar to what our customer used to.
- Resource allocation
We will make sure to use the technology for our benefits to produce more and meet our customer's needs.
- Marketing mix
Our products will be four types. We will be producing 4%,2% and 1% since that what we have in market here in the U.S. in teams of pricing we are planning to sell them at premium price. Also, We are planning to use social media to promote our products as promotion strategy. It will be easy to reach out for our customers and it wont cost us that much, if we use social media. Also, Starting in California will help us to success because that where the most population of Indian.