Discussion Post: Social Media
Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:
o Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?
o Are users interacting with the company on social media? If so, how are they responding?
o Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.