How is the company trying to portray itself on social media


Discussion Post: Communication

Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:

• Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?

• Are users interacting with the company on social media? If so, how are they responding?

• Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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