Assignment task: About Digital Marketing Audit of Xiaomi Australia (mi-store.com.au) with in-text citations and references of Kaplan business school of Harvard reference style.
1. A concise introduction of the brand Xiaomi Australia, including but not limited to a brief history, location information, size of the business, product/service offering, and so on. Such as the introduction of the Xiaomi Australia brand, where it is coming from, and what this company is selling. And the location of the company. All of the information. What is the size of the company? How famous are they? What kind of product of Xiaomi? What type of service are they offering? With in-text citations and references of Kaplan business school of Harvard reference style.
2. Which social media platforms, SEO and digital marketing content of Xiaomi Australia are used and not used such as Facebook, Instagram, TikTok, and YouTube? Please, explain why the company chooses to focus on these platforms. What social media platform of Xiaomi Australia they are not using and why? Why did they choose this platform? Is any reason behind it? Give some of the findings regarding social media platforms. With in-text citations and references of Kaplan business school of Harvard reference style.
3. How is the company implementing its digital strategy of Xiaomi Australia? Please support your stance with relevant sources of information. How are they launching the social media, search engine and digital marketing content? How are they running their digital strategy? What is their judgement? What is your comment about the current digital marketing strategies? What kind of strategy is behind the search engine besides the keyword? What does Xiaomi Australia brand put on its website? How are they doing? How they are launching? Is it effective or not? With in-text citations and references of Kaplan business school of Harvard reference style.
4. Who are the direct and indirect competitors of Xiaomi Australia? What are competitors doing and where are competitors finding their success online? Which competitor is doing better than the Xiaomi Australia brand? With in-text citations and references of Kaplan business school of Harvard reference style.
5. Based on your findings and using the digital audit framework, where (not how) could the company improve? Where should the company improve and in which part of this strategy should be improved? With in-text citations and references of Kaplan business school of Harvard reference style.