Assignment 1
Question 1: What is quantitative research? How is quantitative research conducted?
Question 2: What is qualitative research? How is this type of research conducted?
Question 3: What are the 11 steps of marketing research? What is performed in each one?
Question 4: Select the link to see a video explaining the different types of research.
Youtube Video: "Types of Research & Research Designs -- Rey Ty"
Assignment 2: Market Research Case Study Analysis
Describe a business situation in 175 words where market research can influence decision making.
Select three research methods from the following list:
• Primary
• Secondary
• Qualitative
• Quantitative
• Mixed
Analyze each selected research method in 175 words as it relates to your selected business situation.
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Research Method
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Analysis as related to business situation
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Compare the use of observational versus experimental research for the business situation in a total of 350 words.
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Research Method
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Analysis as related to business situation
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Explain in 175 words which type of research method would work best for the selected business situation.