Read the Case Study; Netflix's Distribution Goes beyond Disks Foundations of marketing. Next, do some additional research regarding Netfix and their more recent activities and changes they have made to their services.
Response the below questions in a 2-3 page Journal Entry.
1. How is Netflix using physical distribution for competitive advantage?
2. How have product attributes and customer characteristics changed the competitive landscape for distribution in the movie rental industry?
3. Can Netflix be considered a channel captain? Explain your answer.
4. What is Netflix doing currently to ensure they stay relevant in their market (additional research is required for this answer, beyond the case study)?
You must Include an introduction and conclusion paragraph to pull your paper together. You must list any references used in your paper using APA format.