Assignment:
McDonald's Corporation
1. Which trends in McDonald's external environment are likely to have the greatest impact on the company's ability to sustain a competitive advantage?
2. How is McDonald's positioned vis-a-vis its major competitors?
3. Which business-level strategy does McDonald's employ? Is it effective How so?
4. Which international strategy does McDonald's employ? Is it effective How so?
How should Easterbrook adapt the organizational structure of McDonald's to achieve his strategic plan?
Among all the roles played by strategic leaders, which one(s) will be most important as Easterbrook implements his strategic plan?