PAPER ASSIGNNENT
Length: 10 to 15 pages.
Provide an in depth managerial analysis of marketing analytics ututilization to increase sales revenue and market share. Your analysis should include samples of example modeling results and examples of how marketing analytics has been successfully executed by corporations. Some topics for consideration to be addressed as applicable:
I. Marketing data
i. How is marketing data generated
ii. How is marketing prepared for analysis
II. Sales trends
i. Methodologies
ii. Examples
III. Demand curves
i. Methodologies
ii. Examples
IV. Pricing Models
i. Methodologies
ii. Examples
V. Customer Segmentations
i. Methodologies
ii. Examples
RESEARCH METHODOLOGIES:
i. Monroe College databases
ii. Company websites
iii. Internet search
iv. Google Scholar
v. Employee interviews
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.