Case- Mountain Man Brewing Company: Bringing the Brand to Light
Case Analysis Assignment
I. Construct and complete your own case analysis for Mountain Man. This may include, but is not limited to, the following:
1. Defining characteristics of beer industry.
2. Competition (competitive forces, rivalries, competitive weapons).
3. How is industry changing. What are underlying drivers of change?
4. Key success factors for those competing in the beer industry.
5. Competitive strength analysis for Mountain Man and others.
6. SWOT analysis.
II. Written Analysis.
1. Mountain Man overview
2. Issue Identification
3. Analysis and Evaluation
4. Recommendation(s) supported by case evidence.